An example would be Waterstones Book Store in which they stock a large variety of genres of books. However they do have a limited physical shelf space, however due to the internet advancement, sites such as Amazon have unlimited holding space in which can offer a bigger variety of niche books.
In 2008, 36.7% of Amazon sales were made up of niche markets.
My documentary would typically be quite mainstream due to it being a popular topic shown on TV and due to Western culture, weddings are considered to be a big deal and wedding dresses are seen a important items which girls dream of their whole lives.
The topic would be popular but could be considered rather niche due to mostly appealing to women rather than men. Some audiences may not enjoy documentaries about weddings especially wedding dresses as my negotiated or oppositional reading may view weddings as unimportant and not essential for marriage.
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