Research: Lucy Can't Dance: Case Study

Lucy Can't Dance is a bridal wear designer which specialises in non traditional wedding dresses. I am going to be interviewing Lucy and filming her studio in the next week which is located in Chelmsford. I am very grateful to be interviewing Lucy as this will provide me with more footage for my documentary which allows me to cherry pick the best shots creating the best overall media product.

Lucy uses the phrase 'you don't have to wear white anymore' to illustrate her big variety of dresses including a variety of colours.

Lucy's website states her dresses are - 'Experimenting with laces and colour techniques to give you exciting, elegant and unique wedding dress designs. We love bold laces, dip dye silk skirts, breathtaking back details and buttons. Our dresses have a bohemian and vintage feel with a fresh modern twist.'

The dresses range between £800-£3000 and can also be shipped internationally. The website states that Lucy was inspired by the fashion from the 1950s-1970s. Her designs have featured in Vogue magazine and she is growing in the bridal industry.

The website is linked here.

The company also has a promotional video which I have watched which has given me a deeper understanding of the company and the different options of dresses available.

This video is also linked here.