Production: Introduction Practice 1

Practice Intro 1 from Ella on Vimeo.

I have been practicing different skills in iMovie for my introduction. After researching the different codes and conventions and looking through different example documentaries and my own footage, a slow motion drop of a wedding dress is used in the introduction that Say Yes to the Dress. I felt that the dress drop in slow motion creates an image of almost royalty, being the centre of attention and the individual having someone attending to their special dress.  A clip of this is linked here. I was unsure of the typography to use and have been playing around with different options. I also asked my focus group by conducting a questionnaire:





I wanted to keep my questionnaire simply and sent it to those in my focus group and also others who I feel would be in the target audience of my documentary. My target audience would be females, aged from 16-30 who could have an interest in fashion, possibly engaged looking for their wedding dress or just enjoy the aesthetic and design of the wedding dresses. They would be fans of shows such as Say Yes to the Dress, Four Weddings, Don't Tell the Bride etc. Shows about weddings could typically appeal to females considering the representation surrounding the wedding dress - many young girls dream of their weddings from young ages and to some women it is a very important component in getting married.

The different fonts I was exploring are shown below:

I liked my second option as I felt it stood out the most and made the most impact compared to the others which are less noticeable when they appear on the screen. A similar font is used in The Wedding Shop documentary which I am taking inspiration from. By appropriating generic patterns from similar documentaries I am able to reconstruct the codes and conventions typically seen in this genre. However, I am awaiting feedback from my focus group an target audience to help me decide which typography would best suit my product.