Research: The Results of my Questionnaire

I wanted to ask my focus group and target audience for their opinions on my choices of typography for my introduction of my documentary. I wanted the text to stand out against the white wedding dress but also have connotations of something elegant, delicate and dainty - which reflects the topic of my product - wedding dresses. I asked two simple questions in my questionnaire:

Which image do you feel is best suited to the title of my documentary? 
Why did you choose this option?

I chose 12 individuals, 4 of which who were in my focus group and 8 who were part of my target audience. 

I used Google Forms for this questionnaire as I could easily email it to participants and results are shown in pie charts and other graphs making it easy to compare.




As the results show, option 3 is the one which my focus group and target audience believe is best suited to my documentary.  I was not sure if this would be the right option however after consulting others I believe it would be the best one for my documentary.
















I asked people to explain why they chose this option and these are some of their answers:




With these comments I feel confident that this is the right choice for my product. The use of typography can give a documentary a certain look, and by incorporating the same typography into ancillary products and for adverts creates a recognisable house style. The font is called Zapfino and is one of fonts featured on iMovie.
I am also going to explore the comment about moving the text to the left third and also seeing if it can go over more than one line. The idea of having the language tiered, gives a connotation of a tiered wedding cake - reinforcing the symbolism of the typography.