Genre -Generic patterns of repetition and difference - for example, a generic pattern for a documentary could be a voiceover to narrate, cutaways to illustrate the narrative etc. I have been influenced by Say Yes to the Dress however my media product will be less like a reality show but more informative with the use of statistics and interviews to reinforce my exploration into wedding dresses.
Language - Preferred meaning is anchored through the use of language, for example typography on the screen, the use of mise-en-scene which can reinforce the meaning the documentary maker wants to convey. The voiceover can also show this as the actual script can be written to make the audience have a certain opinion on the subject.
Audience - Audiences can mediate the representation and meaning of the documentary which the documentary maker has constructed.
Representation - With my topic of my documentary the representation of wedding dresses is that they are extremely important to some women, with some dreaming of their wedding since them being young girls.
Narrative -
Roland Barthes - pointed out that meaning changes with time and place and cultural hegemony (for example the thought that everyone should go to school in the UK).
Cultural expectation that women should spend a long time and a lot of money looking and buying a wedding dress - expectation in this country for women to wear a big white dress
Codes and conventions - what does the audience expect?
All audiences de code a text in different ways - texts mean different things to different audiences meaning there is no one way audiences understand a text
Levi Strauss - Binary opposition of an opposing view on wedding dresses
Dvid Gauntlett - 'identity is complicated, everyone's got one'
Everyone is more pluralistic and there is more choice - more expletive with their
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