Research: Channel 4 Typography

I have been trying to find the font that is used in the Channel 4 adverts and on TV for the captions, names of shows etc. It is a custom designed font, by Channel 4 so is difficult to find but I will be trying to find a similar one to use if I cannot access the same font.

I found this article by Fontsmith which gives more information about the font and the importance it has with brand identity.



The article the process of creating a font and the importance it has on a brand suggesting the font has become 'synonymous with the brand and is capable of standing alone without the need to display the Channel 4 logo...Type is an incredibly effective branding tool'.

I believe this to be correct as, as a regular consumer of Channel 4 shows, I would instantly recognise the typography and associate it with the channel.

Below are some adverts by Channel 4 for shows which I believe show how effective the typography is of the brand: